Ebay offline listing tool free3/20/2024 In addition, the large marketplaces such as eBay, Amazon, and Etsy are product search engines for their own sake, on which shoppers seek and compare products.īeyond this, all of the larger marketplaces have their own mechanics of interaction with the general search engines such as Google, Bing, Baidu, or Yandex and often purchase advertising from them.Īlso, price comparison websites such as Kelkoo,, or the equivalent bunch in your own country appeal to specific target customers, have their own relevance in the SERP (Search Engine Result Page) of the major search engines, and are often used by shoppers to find and compare products before finalizing a purchase. ![]() Why selling your products on multiple online channelsĪs we’ve briefly seen above, different online marketplaces can be geared towards different consumer segments: for instance, Etsy for artisanal goods. Google Shopping: Google Merchant Center is the hub to feed your products to Google properties, including the Shopping Pages of the Google Search Engine Result Page (SERP).These sites typically list your items starting from a data-feed and work on a Pay per Click (PPC) business model (e.g. One or more price-comparison engines: each country has its own price-comparison engines.Each local market has its specific classified listings champion and in many cases presenting your products on them is worthwhile, unless it is too time-consuming because you don’t use the right listing tool. Classifieds sites such as Craigslist in the US, Gumtree in the UK, Kijiji in Canada or Italy, or their country-specific competitors.LinkedIn: Microsoft-owned website for companies and professionals recently added Product pages where software products and professional services can be listed.Other social media: Tumblr, Pinterest, Twitter, Facebook are all online venues on which a seller can present their wares.Of course, this opens you to present your items to Facebook users. Facebook Shops and Instagram: Facebook Catalog is currently the hub to list products on both Facebook Shops, Facebook Page’s shop section, and Instagram. ![]() ![]() One or more vertical marketplaces: sites such as Etsy (a marketplace for makers, artisans, artists, and vintage items) or Houzz (a marketplace for home and garden), or other vertical marketplaces can be a smart venue to display your wares and be exposed to new potential customers.Many so-called “smaller” marketplaces are in the Billion $ GMV too). One or more general marketplaces: Amazon and eBay generate the bulk of online sales volumes in the Western markets (Amazon totaled an estimated $693Bn Gross Merchandise Value in 2022, while eBay $73.9Bn.Note that some sellers have multiple online stores under different brands and with different price positioning. Your own e-Commerce platform: for example, Shopify, WooCommerce, or PrestaShop.Nine types of channels you can list your products on: Ecommerce platforms and marketplaces
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